Construction & glazing · Los Angeles
Landmark Construction & Development
Publicly stated scope: Marketing consulting.
Verify operating business ↗Los Angeles construction marketing agency
A Los Angeles construction marketing agency built for booked jobs.
SEO, Google Maps, ads, social media, project video, contractor websites, and lead follow-up for Los Angeles construction companies — run as one operation and reported in booked estimates.
Let's talk
A 30-minute call. Or audit your site first.
Free bounded technical site crawl
Audit the site—not just the homepage.
Crawl up to 25 pages with exact URL-level evidence:
- Up to 25 pages
- Broken links
- Duplicate metadata
- Indexability
- Field + lab speed
Free · no obligation · yours to keep
Los Angeles operating evidence
Construction and trade relationships you can verify.
These are named operating businesses Spec identifies as public client relationships. The links verify the businesses; they do not claim Spec built every linked page or invent performance numbers the clients have not published.
Security glazing · California
California Security Glass
Publicly stated scope: Marketing consulting.
Verify operating business ↗Roofing & construction · Los Angeles
YOR Construction
Publicly stated scope: Full-service marketing, run end to end.
Verify operating business ↗HVAC · Los Angeles
SLR Heating & Cooling
Publicly stated scope: Web development.
Verify operating business ↗Where good construction companies lose the next job.
The leak is rarely one channel. It is the gap between being found, earning trust, answering quickly, and getting the estimate booked.
Referrals do not fill a growth plan
Referral work is valuable, but it arrives on someone else's schedule. Search, ads, and content create demand you can measure and repeat.
Shared leads turn into a bidding war
Lead platforms sell the same homeowner to multiple crews. Your own landing paths, tracking, and follow-up keep the relationship yours.
Slow follow-up loses the estimate
Calls and forms arrive after hours and mid-job. Fast qualification, text-back, and booking stop good projects from going cold.
Contractor acquisition system
From Los Angeles search to booked estimate.
The page, ad, or map result is only the first handoff. The system has to attract the right project, earn trust, capture the inquiry, respond quickly, and preserve the source through the sale.
Local search and Maps
Google Business Profile, service-area architecture, listings, reviews, and geo-grid tracking built around the places and project types you actually serve.
Measurement: Measure visibility by neighborhood and query—not one vanity rank.
Local SEO →High-intent paid demand
Google Ads and eligible Local Services Ads segmented by trade, service area, and job value, with negative keywords and lead disputes protecting spend.
Measurement: Separate media cost, management cost, real leads, and junk.
Local Services Ads →Contractor website and project pages
Fast service pages, location relevance, project evidence, licensing and trust details, and a clear path to request an estimate from a phone.
Measurement: Turn the site into a sales surface, not a digital brochure.
Web design →Social media and project video
Jobsite footage, project stories, short-form video, and paid creative that show the work, team, and process before a prospect requests an estimate.
Measurement: Track assisted inquiries and reuse proven creative across organic and paid distribution.
Social media marketing →Qualification and follow-up
Call tracking, forms, missed-call text-back, lead routing, and follow-up built around project type, service area, budget range, and timing.
Measurement: Know whether a click became a qualified estimate opportunity.
Lead response →Reviews and visible trust
Review requests tied to completed jobs, current project photography, and proof that helps a homeowner or commercial buyer reduce perceived risk.
Measurement: Build the evidence people and local algorithms evaluate.
Review generation →Pipeline and revenue reporting
Source-level reporting that can connect calls and forms to estimates, proposals, won jobs, and revenue when your CRM or job system exposes the data.
Measurement: Allocate budget using job economics instead of impressions.
Reporting automation →Who this is for
Built around real construction sales cycles.
Best for an established contractor with capacity to take more of a defined job type—not a business trying to buy the cheapest shared leads across all of Southern California.
General contractors
Design-build and remodeling firms
Roofing contractors
Glazing and specialty contractors
HVAC and home-service trades
Commercial and residential project teams
Service areas can include the San Fernando Valley, Westside, Central Los Angeles, South Bay, San Gabriel Valley, and nearby Los Angeles County markets—but the campaign should target only areas your crew can profitably serve.
A front desk for the leads you used to lose.
Calls, chats, and DMs answered in seconds — day, night, mid-job. A lead gets qualified and booked straight into your calendar, and anything unusual goes to a human with the full thread attached.
How the front desk works →How an after-hours lead gets handled
need an estimate for an ADU and garage conversion in Encino. do you cover that area?
7:46 PM
Yes. I can collect the property details and hold a walkthrough Tuesday at 3 PM or Thursday at 10 AM. Which works?
7:46 PM
thursday morning
7:47 PM
Held for Thursday at 10 AM. What is the project address and best number for the confirmation?
7:47 PM
What the report should count
Not every contractor lead is a pipeline.
Cheap forms are easy to celebrate. A useful construction report follows opportunities far enough to distinguish inquiries from estimates and estimates from won work.
01
Inquiry
A tracked call, form, chat, or message with a known source.
02
Qualified lead
Right project type, service area, timing, and minimum fit.
03
Estimate booked
A real consultation, walkthrough, or estimating appointment.
04
Proposal sent
A priced opportunity the business can actively pursue.
05
Job won
Signed work and attributable revenue, when sales data is available.
Retainers from $2,500 a month.
No mystery pricing. You see the number and the plan up front — scoped to the channels your business actually needs, with the cost of each piece on the table before anything starts.
The terms
- A clear price and scope up front — before any work starts.
- Nothing ships without your approval.
- A senior marketer accountable for everything that ships.
- Month to month: the site, the ad accounts, and the data go with you.
No surprise invoices — and everything we build is yours to keep.
Let's talkLos Angeles construction marketing, answered straight.
What does construction marketing cost in Los Angeles?
Spec Social retainers start at $2,500 per month. The exact scope depends on your service area, project types, current website, and whether the plan includes SEO, ads, content, follow-up, or all of them. Media spend is separate and stays in your own account. You receive the scope and price before work begins.
How quickly can a contractor marketing campaign produce leads?
Paid search and Local Services Ads can produce demand after setup and platform approval, often within the first weeks. Local SEO and organic rankings usually require months of technical work, content, reviews, and authority. Reporting separates paid and organic sources so short-term lead flow is not confused with long-term ranking progress.
Which construction companies does Spec Social work with?
The strongest fit is an established Los Angeles-area contractor or trade business selling projects valuable enough to justify a managed acquisition system. Public Spec relationships include construction and development, roofing, security glazing, and HVAC businesses. Fit still depends on service area, capacity, margins, and the job types you want more of.
Do we need a new contractor website?
Not automatically. Spec audits the current site first. Pages, tracking, and calls-to-action can be repaired when the underlying site is sound. A rebuild is recommended only when the existing platform prevents fast pages, clear service-area architecture, reliable measurement, or conversion-focused project pages.
Can you guarantee number-one rankings or a fixed number of construction leads?
No honest agency can guarantee either. Google controls rankings, auction costs change, and lead volume depends on demand, competition, budget, reviews, service area, offer, and sales response. Spec controls the work that can be improved and reports qualified inquiries, booked estimates, proposals, and won jobs when your sales data supports it.
Who owns the website, ad accounts, tracking, and lead data?
You do. Campaigns run in your accounts, the website and content are yours, and the call and form history remains available if the engagement ends. Spec works month to month.
Does contractor SEO also help with Google Maps and AI answers?
The same accurate business facts, service-area pages, project evidence, reviews, and crawlable answers can support organic search, local search, and answer engines. They are different surfaces, so Spec tracks them separately. OAI-SearchBot access or schema alone does not prove ChatGPT visibility or citations.
Let's run your marketing.
One operation running every channel, accountable to one number. Let's talk about what that looks like for your business.