Email & SMS / Email Marketing
Your list is the cheapest revenue you're not collecting.
Every past customer and old lead in your inbox is someone who already raised a hand. Email is how that list becomes repeat business — written in your voice, sent on schedule, and reported in customers booked, not opens counted.
What's included in Email Marketing
Campaigns written and sent
Offers, announcements, seasonal pushes, and the steady drumbeat that keeps you in mind — written in your voice and sent on a schedule you approve. You read every campaign before it goes out. You never have to write one.
What ships
- A monthly campaign calendar mapped to your offers and seasons
- Every email drafted, designed, and queued for your approval
- Subject lines tested against alternates, so each send teaches the next
Automated sequences for every new lead
A lead that emails you today and hears nothing for three days has already called someone else. We build the sequences that answer immediately, follow up if they go quiet, and keep the thread warm until they book — automatically, every time, without anyone remembering to do it.
What ships
- Welcome sequence for every new lead and subscriber
- Follow-up flows for quotes sent, questions asked, and carts abandoned
- Handoff rules so a real conversation reaches you the moment it starts
List building and hygiene
A list only earns money if it grows and stays clean. We capture leads from every channel — your website, ads, calls, and counters — into one organized list, and we prune the dead addresses that drag your deliverability down. We never buy lists; every send goes to someone who knows you or asked to hear from you.
What ships
- Lead capture wired from website, ads, and forms into one list
- Segmentation by customer type, purchase history, and activity
- Quarterly list cleaning to remove dead and bounced addresses
Deliverability and compliance setup
The best email in the world earns nothing from a spam folder. We set up the technical signals inbox providers check — domain authentication records that prove the email really comes from you — and keep your sending compliant with the rules, including clean unsubscribe handling on every send.
What ships
- Domain authentication setup (SPF, DKIM, DMARC — the records that verify your sender identity)
- Compliance review: consent, unsubscribe links, and sender identification on every email
- Ongoing deliverability monitoring with fixes when inbox placement slips
Reporting in revenue, not open rates
Opens and clicks are inputs. The monthly report answers the owner's question: how many customers did the list produce, what did they book or buy, and what are we sending next. Plain English, one page, every month.
What ships
- Monthly report tying campaigns to bookings, calls, and sales
- What worked, what didn't, and what changes next month
- List growth tracking, so you can watch the asset compound
How it works
Map
We start with what you already have: the customer list, the old leads, the inbox full of past quotes. One call covers what you sell, who buys it, and what brings them back — then we map the campaigns and sequences worth building first.
Build
The first campaigns and the core sequences ship in the first weeks — your voice, your offers, your approval on everything before a single send. Deliverability setup runs in parallel so the emails actually land.
Run and refine
Campaigns send on schedule, sequences run on their own, and every month the report shows what the list produced. Winning sends get repeated; flat ones get rewritten. The setup ships in days; the list's full value builds over months of consistent sending.
Why Spec Social for email marketing
Most email tools sell you software and leave you the hard part: writing it, sending it, and keeping it going past month two. We do the part that actually stops owners — the writing, the schedule, the follow-through. You approve; we run.
Email also doesn't work alone, and we don't run it alone. The same engagement connects it to your ads, your website, and your SMS — so a lead captured by a Google ad lands in a sequence the same day, and a customer who goes quiet gets a reason to come back. One list, one system, one report.
And we'll tell you the honest version of the timeline: the first campaign can be in inboxes within days, but a list pays like an asset — steady sends, month after month, each one teaching the next. Businesses that email consistently own a channel no algorithm can take away.
Pricing
Email marketing is included in retainers from $2,500 a month — scoped to your list and your goals on the discovery call.
- Month to month.
- First campaigns written and core sequences built in the first weeks.
- You own the list, every email, and every report we produce.
Questions, answered.
Where does the email list come from?
From you and from your marketing: past customers, old quotes and leads, website signups, and every new lead your ads and site bring in. We never buy lists — purchased addresses tank deliverability and annoy strangers. Every send goes to someone who already knows you or asked to hear from you.
Do I approve what goes out?
Yes. Campaigns wait for your approval before they send. Once you've signed off on the voice and the offers, the routine automated messages — welcome emails, follow-ups, reminders — run on their own, and you can read every one of them anytime.
How often should a business email its list?
Often enough to stay in mind, never so often you train people to ignore you. For most local and service businesses that's two to four sends a month plus the automated sequences. We set the cadence with you on the call and adjust it based on how your list actually responds.
Will my emails land in spam?
Nobody can promise inbox placement — the providers decide that. What we control is everything that influences it: domain authentication, a clean and consented list, content that doesn't trip filters, and steady sending patterns. We monitor placement monthly and fix slippage when it shows up.
Can you guarantee results from email marketing?
No, and no one honest can — your list, your offer, and your market decide the ceiling. What we control is the floor: every lead followed up, every send written well and delivered, and a monthly report that shows exactly what the list produced so you're never guessing.
How much does email marketing cost?
It's included in Spec Social retainers, which start at $2,500 a month. The exact number depends on your list size, sending volume, and what else we're running alongside it — you'll have it by the end of the discovery call.