Spec Social for Ecommerce brands
Marketing that ends inorders.
Marketing for Shopify and direct-to-consumer brands: Meta and Google ads, ad creative, email and SMS, search, and conversion work on the store itself.
Let's talkWhat you're up against
The usual story.
- 01The cost to win a customer keeps climbing while the ads look the same as they did six months ago.
- 02Most of your revenue comes from first orders, and email and SMS bring back a fraction of what they should.
- 03Meta, Google, and Shopify each report a different number, and none of them tells you what you actually made.
What we run.
Meta and Google ads
Prospecting and retargeting on Instagram and Facebook, plus Shopping, Search, and Performance Max on Google, managed against profit after ad spend.
Ad creative, every week
New video and static ads produced continuously: product demos, founder pieces, customer-style clips, and offers. Creative is where most of the performance comes from now, so it gets the most attention.
Email and SMS
Welcome, abandoned cart, browse abandonment, post-purchase, and win-back sequences, plus regular campaigns. Built in Klaviyo or the platform you already use.
The store itself
Product pages, cart, and checkout tested and improved: clearer offers, faster pages, better photography, reviews where they help. More of the traffic you already pay for turns into orders.
Search
Collection and product pages built to rank, a clean product feed, and content for the questions people ask before they buy, including in AI answers.
One set of numbers
Revenue, ad spend, new versus returning customers, and contribution margin in one report that matches your Shopify data.
A front desk for the leads you used to lose.
Calls, chats, and DMs answered in seconds — day, night, mid-job. A lead gets qualified and booked straight into your calendar, and anything unusual goes to a human with the full thread attached.
How the front desk works →How an after-hours lead gets handled
does the large fit a 15 inch laptop? need it by friday
10:22 PM
Yes, up to 16 inches. Order by noon tomorrow with 2-day shipping and it arrives Thursday. Want the link with that option selected?
10:22 PM
yes please
10:23 PM
Sent. Your cart has the large in black with 2-day shipping. It's held for 24 hours.
10:23 PM
Every channel, run as one operation.
Discovery
We learn your business, your market, and where your customers actually are — then scope the operation around it, not a template.
Foundation
The website, tracking, and systems everything runs on go in first — measured, approved by you, and built to compound.
Execution
Every channel runs together and daily — search, ads, content — each one feeding the others and tuned on real data.
Reporting
Once a month, in plain English: what ran, what it produced, and what's next — measured in customers, not clicks.
Retainers from $2,500 a month.
No mystery pricing. You see the number and the plan up front — scoped to the channels your business actually needs, with the cost of each piece on the table before anything starts.
The terms
- A clear price and scope up front — before any work starts.
- Nothing ships without your approval.
- A senior marketer accountable for everything that ships.
- Month to month: the site, the ad accounts, and the data go with you.
No surprise invoices — and everything we build is yours to keep.
Let's talkQuestions, answered.
What ecommerce platforms do you work with?
Shopify and Shopify Plus first. We also take on WooCommerce and BigCommerce stores.
How much does ecommerce marketing cost?
Retainers start at $2,500 a month, month to month. Ad spend is separate and paid from your own accounts. You get the scope and the price on the first call.
Do you make the ad creative?
Yes. We write, shoot or generate, and edit the ads, and ship new ones every week. You approve them before they run.
What do you measure?
Profit after ad spend, the cost to win a new customer, and how much each customer is worth over time. Platform-reported return is in the report, but it isn't the number we manage to.
Do we own the ad accounts and the list?
Yes. The ad accounts, the pixel, the email and SMS list, and the store are yours. We work inside them.
Do you work with brands outside Los Angeles?
Yes. Ecommerce work isn't tied to a location, and we take on brands anywhere in the US.