Spec Social for Clinics & practices
Marketing that ends inbooked patients.
Los Angeles marketing for dental, dermatology, chiropractic, physical therapy, and specialty clinics: local search, Google Ads, reviews, websites, and patient follow-up.
Let's talkWhat you're up against
The usual story.
- 01New patients find a clinic on the Google map, and yours sits below three practices with more reviews and a fuller profile.
- 02The front desk is with a patient when the phone rings, and the caller books with the next clinic on the list.
- 03You pay for marketing every month and nobody can tell you how many new patients it produced.
What we run.
Local search and the map
Google Business Profile for the practice and for each provider, a page for every service and condition you treat, and listings corrected across the directories patients and insurers use.
Google Ads for the services that pay
Search campaigns for the procedures and visits you want more of, such as implants, Invisalign, a new-patient exam, or a specialty consult, written inside Google's healthcare advertising rules.
Reviews
Every patient is asked after the visit. Every review gets a reply that never confirms someone was a patient or mentions their care.
A website patients can use
Services, providers, insurance accepted, hours, and online scheduling, findable in two taps on a phone.
Calls and messages answered
Missed calls get a text back within minutes, and after-hours inquiries are answered with real appointment times, so the front desk isn't the bottleneck.
Recall
Reminders for cleanings, follow-ups, and annual visits, plus a sequence for patients who haven't been in for a year.
A front desk for the leads you used to lose.
Calls, chats, and DMs answered in seconds — day, night, mid-job. A lead gets qualified and booked straight into your calendar, and anything unusual goes to a human with the full thread attached.
How the front desk works →How an after-hours lead gets handled
hi, are you taking new patients? cracked a tooth and my dentist can't see me till next week
8:14 PM
We are. I can get you in tomorrow at 9:30 AM or 2 PM. Which works?
8:14 PM
9:30
8:15 PM
Held for 9:30 AM tomorrow. What's your full name and insurance so the front desk has it ready?
8:15 PM
Every channel, run as one operation.
Discovery
We learn your business, your market, and where your customers actually are — then scope the operation around it, not a template.
Foundation
The website, tracking, and systems everything runs on go in first — measured, approved by you, and built to compound.
Execution
Every channel runs together and daily — search, ads, content — each one feeding the others and tuned on real data.
Reporting
Once a month, in plain English: what ran, what it produced, and what's next — measured in customers, not clicks.
Retainers from $2,500 a month.
No mystery pricing. You see the number and the plan up front — scoped to the channels your business actually needs, with the cost of each piece on the table before anything starts.
The terms
- A clear price and scope up front — before any work starts.
- Nothing ships without your approval.
- A senior marketer accountable for everything that ships.
- Month to month: the site, the ad accounts, and the data go with you.
No surprise invoices — and everything we build is yours to keep.
Let's talkQuestions, answered.
What kinds of clinics is this for?
Dental and orthodontic practices, dermatology, chiropractic, physical therapy, optometry, urgent care, and specialty clinics in Los Angeles and across Southern California.
How much does marketing for a clinic cost?
Retainers start at $2,500 a month, month to month. Ad spend is separate and paid from your own accounts. You get the scope and the price on the first call.
How do you handle patient privacy?
Carefully. Ad tracking is kept off scheduling and patient-portal pages, review replies never confirm that someone is a patient, and reminders are written so they don't reveal the reason for a visit. Where a vendor handles patient information, it's one that will sign a business associate agreement.
How do we know it's producing patients?
Calls, forms, and online bookings are tracked back to where they came from. You see new-patient inquiries and booked appointments by source each month.
Do we own the accounts?
Yes. The Google profile, the ad accounts, the website, and the data are in the practice's name from day one.
We have several locations. Can you handle that?
Yes. Each location gets its own profile, page, and reviews, managed together so they support each other in search.