Spec Social for Construction & trades
Marketing that ends inbooked jobs.
Sites, search, ads, and content for contractors, roofers, and trades — reported in booked estimates, not clicks and views.
Let's talkWhat you're up against
The usual story.
- 01Your jobs come from referrals, but referrals don't scale a crew.
- 02Lead-gen platforms sell the same lead to your competitors.
- 03The construction-marketing giants want a big retainer before they've proven a single lead.
We already run marketing for construction and glazing companies across Los Angeles.
A front desk for the leads you used to lose.
Calls, chats, and DMs answered in seconds — day, night, mid-job. A lead gets qualified and booked straight into your calendar, and anything unusual goes to a human with the full thread attached.
How the front desk works →How an after-hours lead gets handled
hey do you guys replace flat roofs? how soon could someone come look at it
11:47 PM
We do — flat and low-slope both. I can have an estimator out Thursday 9–11 AM or Friday 2–4 PM. Which works better?
11:47 PM
thursday morning
11:48 PM
Booked for Thursday, 9–11 AM. What's the property address?
11:48 PM
Every channel, run as one operation.
Discovery
We learn your business, your market, and where your customers actually are — then scope the operation around it, not a template.
Foundation
The website, tracking, and systems everything runs on go in first — measured, approved by you, and built to compound.
Execution
Every channel runs together and daily — search, ads, content — each one feeding the others and tuned on real data.
Reporting
Once a month, in plain English: what ran, what it produced, and what's next — measured in customers, not clicks.
Retainers from $2,500 a month.
No mystery pricing. You see the number and the plan up front — scoped to the channels your business actually needs, with the cost of each piece on the table before anything starts.
The terms
- A clear price and scope up front — before any work starts.
- Nothing ships without your approval.
- A senior marketer accountable for everything that ships.
- Month to month: the site, the ad accounts, and the data go with you.
No surprise invoices — and everything we build is yours to keep.
Let's talkQuestions
The fine print, out loud.
01Is this an agency?
Yes — a full marketing agency that runs every channel under one roof: search, ads, content, and the website behind them. The difference is speed and accountability — work ships in days, not quarters, and you're reported in customers, not hours.
02Why not a big agency?
Big agencies sell process — account managers, quarterly roadmaps, junior staff, and layers between you and the work. Spec sells the work itself: every channel run together, decided with senior judgment, reported in customers. You get the depth of a large agency without the drag.
03What does it cost?
Every quote is custom — it depends on what Spec runs for you. Retainers start at $2,500 a month, and you'll have your exact number by the end of the first call.
04When do results show?
Ads can produce in the first weeks. Search compounds over months. The monthly report separates the two, so you always know what's doing what.
05Whose accounts are they?
Yours. Ads run in your own ad accounts, the site is yours, the data is yours — and none of that changes if you leave.
06Can I cancel?
Any month. Every engagement is month to month.