Web Design & Development / Website Redesign
Keep what's working. Fix what's costing you.
A redesign done carelessly can erase years of search equity overnight. Ours starts with an audit of what your current site has earned — rankings, pages, links — and rebuilds around it, so you get a faster, better-converting site without paying for it in lost visibility.
What's included in Website Redesign
The teardown audit
Before anything gets redesigned, we find out what your current site is actually doing: which pages bring traffic, which ones convert, where visitors leave, and what's broken. Some of your site is an asset; some of it is dead weight. The audit tells us which is which, so the rebuild keeps the first and cuts the second.
What ships
- Page-by-page traffic and conversion review of your current site
- Speed, mobile, and tracking audit with everything broken listed plainly
- A keep / fix / cut map you approve before the rebuild starts
Search equity protection
Your old pages have earned ranking value — the trust Google has built in specific URLs over years. A redesign that ignores this is how businesses vanish from search the week they launch a prettier site. We map every old URL to its new home and preserve the content that earns your traffic.
What ships
- Full redirect map from every old URL to its replacement
- Ranking pages preserved or improved, never silently deleted
- Structured data and metadata carried over and upgraded
Redesign and rewrite as one job
New paint on old words is half a redesign. We rewrite the copy while we redesign the pages — sharper headlines, answers to the questions your customers actually ask, and a clear next step on every page. You review the finished thing, not a mockup full of your decade-old text.
What ships
- Every page redesigned and rewritten together
- Copy rebuilt around your current offers, not your 2019 ones
- Full review and sign-off before anything replaces the live site
Conversion-first rebuild
The point of the redesign is more customers, not a nicer screenshot. Calls, forms, and booking get moved to where visitors actually look, forms get shortened to what you genuinely need, and every page gets one obvious next step.
What ships
- Tap-to-call and booking actions visible on every screen
- Forms cut down to the fields that matter
- Conversion tracking on every call, form, and booking
Launch without downtime
The switch from old site to new happens in one controlled cutover: redirects live, tracking continuous, nothing offline. Your customers see a better site; they never see a gap.
What ships
- Zero-downtime cutover with redirects live at launch
- Analytics continuity — your historical data carries forward
- Post-launch monitoring for crawl errors and broken paths
How it works
Audit
We tear down the current site: what ranks, what converts, what's broken, what's missing. You see the keep / fix / cut map and the plan before we touch anything.
Rebuild
Design and copy happen together, fast. You review the finished site page by page and mark up anything you'd change — nothing replaces the live site until you approve it.
Switch over
One controlled launch: redirects in place, tracking flowing, no downtime. Then we watch the data — rankings, speed, conversions — and report what moved.
Why Spec Social for your redesign
Most redesigns are run by designers who treat the old site as garbage. But the old site holds the rankings, the links, and the pages your customers already find — real money that a careless rebuild throws away. We audit first and protect that equity through the entire rebuild, because we're a marketing company that builds, not a design studio that markets.
And because design, copy, and development happen as one job here, the rebuild itself ships in days, not the quarter-long redesign purgatory most businesses have lived through before. You see a finished, written, working site — then you decide.
Pricing
Website redesigns are included in retainers from $2,500 a month — scoped to your current site on the discovery call.
- Month to month.
- Audit first — you see the plan before the rebuild starts.
- You own the new site outright, same as the old one.
Questions, answered.
Will a redesign hurt my Google rankings?
A careless one can — deleted pages, missing redirects, and changed URLs are the classic ways businesses lose years of search equity in a week. No one honest can guarantee rankings, but the risks are controllable: we map every old URL to a new home, preserve the content that earns your traffic, and monitor search data after launch so anything that wobbles gets caught fast.
How long does a website redesign take?
The audit takes the first days; the rebuild ships in days after that for most sites. Because design and copy happen together under one roof, there's no months-long handoff cycle. Bigger sites with many service or location pages take longer — you'll have a real timeline on the discovery call.
Can we keep parts of the current site?
Yes — that's the point of the audit. Pages that rank and convert stay, usually improved rather than replaced. The redesign concentrates on what's actually costing you customers: slow pages, buried contact actions, copy that no longer matches what you sell.
Do I need a redesign or a whole new website?
If the structure is sound and the problems are speed, copy, or conversion, a redesign is cheaper and faster. If the site is built on something unmaintainable or the structure fights what your business has become, a fresh build wins. The audit answers this honestly — sometimes the answer is keep your site and just add landing pages.
Will my site be down during the switch?
No. The new site is built and approved in full before anything changes, then the cutover happens in one controlled step with redirects and tracking live from the first minute.
How much does a website redesign cost?
It's included in Spec Social retainers, which start at $2,500 a month. The exact number depends on the size of your current site and how much of it gets rebuilt — you'll have it by the end of the discovery call.