SEO & AI Search Visibility / SEO Services
Show up when they search. Stay up when search changes.
SEO is hundreds of small things done correctly and consistently: a site Google can read, content your customers actually look for, and a monthly report that tells you the truth. Content ships in days; rankings build over months — we show you both, every month.
What's included in SEO Services
Technical foundation
Before content can rank, the site has to be readable — by Google, and now by the AI systems that assemble answers from it. We find and fix what blocks that: slow pages, broken links, indexing problems (pages Google can't find or refuses to list), and missing structured data.
What ships
- Full technical audit: speed, mobile, crawlability, indexation
- Fixes shipped, not just listed in a PDF
- Schema markup on every page type that supports it
Keyword and question research
We map what your customers type, ask, and say out loud — then match each query to a page that can win it. Not a 10,000-row spreadsheet; a short list of searches worth ranking for, each tied to revenue, with the rest deliberately ignored.
What ships
- Search map: every service matched to the queries that buy it
- Question research from real searches, not guesses
- Competitor gap list — what they rank for that you should
Search content, published on schedule
Rankings follow pages that answer questions better than what currently ranks. We write and publish them on a calendar — service pages, comparison pages, and answers to the questions buyers ask right before they call someone.
What ships
- Monthly content production mapped to the search plan
- Pages written to be read by humans and cited by AI search
- Publishing handled end to end — you approve, we ship
On-page optimization
Your existing pages usually hold the fastest wins. We rework titles, headings, internal links, and page structure on the pages that already get impressions but lose the click — the SEO equivalent of fixing a leaky bucket before pouring more in.
What ships
- Money-page rewrites: titles, headers, structure, internal links
- Click-through fixes on pages ranking page one and two
- Internal linking plan that concentrates authority where it pays
Authority and presence
Google trusts businesses other sources vouch for. We build that record the durable way: consistent listings, real profiles, mentions earned from content worth referencing — never bought links that work until they don't.
What ships
- Business listing cleanup and consistency across the web
- Earned-mention opportunities surfaced and pursued monthly
- Profile and directory presence kept current
Tracking and plain-English reporting
Every month you see what shipped, what moved, and what's next — rankings, traffic, and the calls and forms that traffic produced. No dashboard you need a translator for.
What ships
- Monthly report: rankings, traffic, leads — in plain English
- What-shipped vs. what-moved, separated honestly
- Next month's priorities, with the reasoning
How it works
Audit and map
We crawl the site, test the technical foundation, and map your market's searches to pages. You get the full picture — what's broken, what's missing, what's winnable — before anything ships.
Fix and publish
Technical fixes and on-page work ship in the first weeks. Content starts publishing on a schedule you can see. Everything is approved by you before it goes live.
Track and compound
Rankings build over months, and the work compounds — every page published makes the next one easier to rank. The monthly report shows movement honestly, including what hasn't moved yet.
Why Spec Social for SEO
SEO breaks when it's split across vendors — a content writer here, a developer there, an agency that only does audits. We run the whole loop under one roof: the technical work, the writing, the publishing, and the tracking. When the audit finds a problem, the same team fixes it that week.
We also build for where search is going, not just where it's been. Every page we ship is structured for Google's classic results and for the AI systems now answering a growing share of searches — so the work you pay for this year doesn't expire next year.
And we report like adults. Content ships in days; rankings build over months. Your report separates the two every month, so you always know what you're paying for and what it's producing.
Pricing
SEO is included in retainers from $2,500 a month — scoped to your market and competition on the discovery call.
- Month to month.
- Technical fixes start shipping in the first weeks.
- You own every page, every report, every account.
Questions, answered.
How long does SEO take to work?
Technical fixes and on-page improvements ship in the first weeks and sometimes move rankings within a month or two. New content typically takes three to six months to rank, depending on your market's competition. Anyone quoting faster across the board is guessing. Your monthly report separates what's shipped from what's moving so you're never left wondering.
Do you guarantee first-page rankings?
No — and nobody honest can, because Google decides rankings, not agencies. What we control is everything that influences them: a technically clean site, content that answers real questions better than what currently ranks, and a consistent presence Google can verify. We track results monthly so you judge us on movement, not promises.
What does your SEO service actually include?
Technical fixes, keyword and question research, content written and published on schedule, on-page optimization of your existing pages, listing and presence cleanup, and a monthly plain-English report. It's the full loop — not an audit PDF and an invoice.
Is SEO still worth it now that AI answers so many searches?
Yes — but only SEO that accounts for it. AI Overviews and assistants assemble answers from the same pages classic SEO builds, so well-structured content now earns rankings and citations. We build every page for both surfaces, and we track your visibility in AI search alongside your Google rankings.
Should I do SEO or run ads?
Different jobs. Ads buy demand today and stop the moment you stop paying; SEO builds an asset that keeps producing after the work is done. Most businesses we work with run both — ads for immediate volume, SEO for the compounding base. If budget forces a choice, the discovery call is where we'd give you a straight answer for your situation.
How much do SEO services cost?
SEO is included in Spec Social retainers, which start at $2,500 a month. The exact number depends on your market, your competition, and how much of the search surface we're covering — you'll have it by the end of the discovery call.