SEO & AI Search Visibility / AI Brand Visibility Audit
Find out what AI says about your business — before your customers do.
Right now, AI assistants are answering questions about your market, your category, and possibly your business by name. The audit is a one-time baseline: we ask the questions your buyers ask, record every answer, and hand you the full picture — what's right, what's wrong, and what's missing.
What's included in AI Brand Visibility Audit
Buyer-question testing across the engines
We build a question set from how your buyers actually talk — best-of, near-me, comparisons, who-should-I-hire — and run it across ChatGPT, Gemini, Perplexity, and Google's AI Overviews. Not one prompt and a screenshot; a structured pass designed to be repeatable later.
What ships
- Question set built for your services, areas, and buyer stages
- Full run across the major assistants and AI search
- Complete transcripts — you read what your customers were told
Accuracy findings
The audit catches what the engines get wrong about you: outdated addresses, services you no longer offer, mixed-up business names, stale pricing. Errors like these quietly cost calls, and most businesses have no idea they exist until someone checks.
What ships
- Every factual error in how AI describes your business, logged
- Likely source of each error traced where possible
- Severity ranking — which errors are costing you and which are noise
Competitor comparison
The same questions get run for your top competitors, so you see the answer landscape whole: who owns which questions, how they're described, and where the open seats are. Absence makes sense only when you can see who's present.
What ships
- Competitor mentions mapped across the full question set
- Side-by-side: how the engines describe them vs. you
- Open-territory list — questions nobody in your market owns yet
Source map
Every answer is assembled from somewhere — directories, review platforms, industry lists, your own site. We trace which sources feed the answers in your category, because that map is where any fix actually happens.
What ships
- The sources behind the answers in your market, identified
- Your presence on each one, graded
- The shortest path from each gap to a fix
Prioritized fix list
The audit ends in a plan, not a pile of findings. Every gap and error becomes an action, ordered by impact and effort — written so that any competent operator could execute it, whether or not that operator is us.
What ships
- Prioritized action list with reasoning for each item
- Quick wins separated from long-build items
- A walkthrough call to go through all of it in plain English
How it works
Scope
A short intake: your services, your service area, the competitors you actually lose deals to, and the questions you most want answered. The question battery gets built from this, and you see it before we run it.
Run
The full battery runs across every engine in scope. Answers are recorded in full, errors are logged, competitors are mapped, and sources are traced. This takes days, not weeks.
Deliver
You get the report and a walkthrough call. No reading-between-the-lines required: here's where you stand, here's what's wrong, here's the ordered list of what would fix it.
Why Spec Social for the audit
An audit is only as good as its questions and its honesty. Ours is built from real buyer language, run with a repeatable method, and delivered with full transcripts — so you're never asked to trust a summary you can't check.
We also audit like operators, not like a sales team manufacturing alarm. If your AI visibility is in decent shape, the report says so. What you're buying is an accurate baseline, because every decision after it — invest, fix, ignore — depends on the baseline being true.
And because we do the fixing work daily — GEO, LLM SEO, source cleanup, tracking — the action list comes from people who know what each fix actually takes, not from a tool's auto-generated recommendations.
Pricing
The audit is included in retainers from $2,500 a month — it's the first deliverable of every AI visibility engagement, scoped on the discovery call.
- Delivered in days, with a walkthrough call included.
- Full transcripts and the fix list are yours to keep either way.
- Becomes the month-one baseline if we continue together.
Questions, answered.
What exactly do I get from the audit?
A written report with full transcripts of how the major AI engines answer your market's buying questions, a log of every factual error in how they describe your business, a competitor comparison across the same questions, a map of the sources feeding the answers, and a prioritized fix list — plus a walkthrough call to go through it.
How is the audit different from monthly AI visibility tracking?
The audit is the snapshot; tracking is the film. The audit establishes where you stand today across every engine, one time. Tracking re-runs the same methodology every month to catch movement and prove whether fixes are landing. The audit's question battery becomes the tracking battery if you continue, so nothing is done twice.
What if the audit finds my AI visibility is fine?
Then the report says so, and that's worth knowing — it means your next marketing dollar belongs somewhere else, and we'd tell you where we'd put it. An audit that always finds a crisis isn't an audit, it's a sales letter.
Do I have to become a retainer client to act on it?
No. The fix list is written to be executable by anyone competent — your team, another vendor, or us. Obviously we'd like the work, but the report's value doesn't depend on who does it, and everything in it is yours to keep.
How long does the audit take?
Days, not weeks. The intake is a short call or form, the testing runs over several days to avoid single-day flukes, and the report and walkthrough follow right after. You'll have the full picture inside a couple of weeks at the outside.
How much does the AI brand visibility audit cost?
It's included in Spec Social retainers, which start at $2,500 a month — the audit is the first thing we deliver. If you want it scoped as a standalone baseline first, that's exactly what the discovery call is for; you'll have the exact number by the end of it.