SEO & AI Search Visibility / LLM SEO
Your next customer just asked ChatGPT who to call.
A growing share of buyers skip the search results entirely and ask an AI assistant for a recommendation. The assistant answers from what it can find and verify about you across the web. LLM SEO is the work of making that record complete, accurate, and impossible to leave out.
What's included in LLM SEO
Buyer-question answer testing
We start by asking the assistants what your customers ask them — who's the best in your category, in your city, for your kind of job — across ChatGPT, Claude, Gemini, and Perplexity. The transcript is the diagnosis: where you appear, how you're described, and who gets named instead of you.
What ships
- A tested battery of real buyer questions for your market
- Recorded answers across the major assistants
- Gap list: every question where a competitor is the answer
Source footprint engineering
Assistants don't invent recommendations — they pull from sources they read and trust: directories, review platforms, industry lists, local press, and your own site. We map which sources feed the answers in your market, then build and repair your presence on each one.
What ships
- Source map: where the answers in your category actually come from
- Presence built or fixed on each source that matters
- Ongoing monitoring as models change what they cite
Extractable site content
When a model reads your website, it needs clean, liftable facts: what you do, where, for whom, since when, at what standard. We restructure your key pages so every important claim about your business can be quoted in one sentence — which also happens to make them better sales pages for humans.
What ships
- Money pages restructured into clear, extractable claims
- FAQ and service content written the way assistants quote
- Schema markup that confirms the facts machine-readably
Brand record cleanup
Models cross-reference. If your address differs between your site and a directory, or an old business name still floats around, the model either hedges or skips you. We hunt down every conflicting fact about your business and resolve it to one consistent record.
What ships
- Conflict audit: every place the web disagrees about your business
- Corrections pushed to each conflicting source
- A source-of-truth page on your site models can anchor to
Re-testing and iteration
Models update, sources shift, and competitors start doing this too. We re-run the question battery on a schedule, log what changed, and route the next round of work at whatever is still standing between you and the answer.
What ships
- Scheduled re-tests of the full question battery
- Change log: answers gained, lost, and reworded
- Next-cycle priorities with the reasoning attached
How it works
Test
We run your market's buyer questions through the major assistants and record everything: mentions, descriptions, omissions, and which competitors the models prefer. This baseline is what all later progress gets measured against.
Shape
Source fixes, site restructuring, and record cleanup ship in the first weeks. The order is set by impact: the sources feeding the most answers in your category get fixed first.
Re-test
We run the battery again and compare. Models recrawl and re-verify on their own schedules, so movement arrives over months, not days — and the change log shows it honestly when it does.
Why Spec Social for LLM SEO
Most agencies sell this as a mystery. It isn't one — assistants recommend businesses they can find, verify, and describe confidently, and every input to that is workable: your site, your sources, your record's consistency. We do the unglamorous work across all three instead of selling you a single trick.
We're also AI-native as a company — optimizing for how these systems read and cite is the same discipline we apply to everything we build, not a service bolted on when the demand showed up. The practical difference: we test against the actual models, in your actual market, and show you the transcripts.
And because this field is young, honesty is the moat. Nobody controls what a model says. We control the record it says it from — and we prove movement with before-and-after testing instead of asking you to take it on faith.
Pricing
LLM SEO is included in retainers from $2,500 a month — scoped to your market and the surfaces we're covering on the discovery call.
- Month to month.
- Baseline answer testing in your first month.
- You own every page, profile, and transcript we produce.
Questions, answered.
What is LLM SEO?
LLM stands for large language model — the technology behind ChatGPT, Claude, and Gemini. LLM SEO is the work of shaping what those models say when someone asks them about your category: making sure your business is findable, verifiable, and described accurately on the sources models read, so the recommendation includes you.
How is LLM SEO different from GEO or regular SEO?
Regular SEO targets ranked lists of links. GEO (generative engine optimization) covers the whole AI-answer surface, including Google's AI Overviews. LLM SEO is the slice focused specifically on conversational assistants — the direct who-should-I-hire question. The disciplines overlap heavily and we run them together; the distinction matters more to agencies than to your results.
Can you make ChatGPT recommend my business?
No one can promise that, and you should walk away from anyone who does — the models decide their own answers and they change between versions. What we control is everything the answer is built from: your presence on the sources models cite, the clarity of your site, and the consistency of your record. Then we test before and after, so you see real transcripts instead of claims.
How do AI assistants pick which businesses to mention?
They synthesize from what they've read: training data, live web results, directories, review platforms, and your own site. Businesses with consistent information, real third-party presence, and clearly stated specifics get described confidently; businesses with thin or conflicting records get hedged answers or get skipped. That mechanism is exactly what this service works on.
How long until AI assistants mention my business?
The work ships fast — source fixes and site restructuring go out in the first weeks. The models respond on their own schedules: live-search answers can shift within weeks, while answers drawn from training data move more slowly. Re-testing shows you exactly what has moved and what hasn't.
How much does LLM SEO cost?
It's included in Spec Social retainers, which start at $2,500 a month. The exact number depends on your market and how many surfaces we're covering — you'll have it by the end of the discovery call.