Digital Advertising / Meta & Instagram Ads
Meta and Instagram ads, run for you.
We write the creative, test it across Facebook and Instagram, tune the audiences as results come in, and move the budget toward what's working. And every click lands on a page built for that exact campaign.
What's included in Meta & Instagram Ads
Campaigns across Meta and Instagram
Built, launched, and run for you — feed, Stories, and Reels, on both platforms. Unlike search ads, Meta ads interrupt people who weren't looking for you, which means the creative carries most of the weight. We run the account day to day; you see what's live and what it's bringing in.
What ships
- Campaign structure built around your offer and what a customer is worth
- Placements across Facebook and Instagram feed, Stories, and Reels
- Day-to-day account management — budgets, delivery, and platform changes handled
Creative written and tested
The ads themselves: the hook, the words, the image or video concept. Every ad runs against a second version of itself — different hook, different angle, same offer. The results pick the winner, the winner gets the budget, and a new challenger takes the loser's place. On Meta, creative fatigues in weeks, so this cycle never stops.
What ships
- Ad copy, image concepts, and video concepts produced for you
- Every ad launched with a competing variant — testing is permanent, not a phase
- Fatigued creative replaced before performance decays, not after
Audiences tuned as results come in
Who sees the ad matters as much as the ad. We adjust the targeting as real results arrive — more of the people who book and buy, less of everyone else. Meta's own optimization is good; it's better when someone feeds it clean conversion data and prunes what it gets wrong.
What ships
- Audience setup: interests, lookalikes, and customer-list audiences from your data
- Targeting adjusted on actual bookings and sales, not clicks
- Pixel and conversion events wired before launch so the algorithm learns from real customers
A landing page for every campaign
Clicks don't land on your homepage. Every campaign gets a page that matches its ad — same offer, same words, one clear next step. Pages plug into the site you already have, or we build new ones in days.
What ships
- Dedicated landing page per offer, message-matched to the ad
- One conversion goal per page: the call, the booking, or the purchase
- Pages tested and revised on the same cadence as the ads
Retargeting built in
The people who clicked, looked around, and left are the closest thing to a customer you haven't met yet. They see a follow-up ad built for where they stopped — the reminder, the answer to the objection, the reason to come back.
What ships
- Audiences segmented by behavior: visited, engaged, started checkout, called
- Follow-up creative written for each segment, not one generic reminder
- Frequency caps so prospects are followed up with, not stalked
One report number
Not a wall of charts. One monthly report that leads with what the ads produced — leads booked and sales made, and what each cost — plus what we tested, what won, and what changes next month.
What ships
- Monthly report led by customers and cost per result
- Test log: which creative won, which audiences moved, what's queued next
- Full account access at all times — the ad account is yours
How it works
The call
Fifteen minutes. What you sell, who buys it, and what a new customer is worth to you. That scopes the campaigns, the creative, and the starting budget.
The build
We write the creative and its challengers, build the audiences, wire the pixel and conversion tracking, and put up the landing pages. Nothing goes live until you approve it.
On air
The ads launch, the testing starts, and the budget follows the results week by week. Expect the first weeks to be a finding period — that's the system working, not a delay. You see every campaign and the monthly number that matters: new customers.
Why Spec Social for Meta ads
Meta advertising lives or dies on creative volume and testing discipline — and that's exactly the part most agencies ration, because producing fresh ads is the expensive part. Our model is built for it: every ad ships with a challenger, fatigued creative gets replaced on schedule, and the budget follows whatever the results crown.
The click is only half the path. Because we also build the landing page, the tracking, and the follow-up behind every campaign, the whole route from scroll to sale is one accountable system — no handoff where the lead goes cold and no debate about whose side of the fence the problem is on.
And you own it all: the ad account, the pixel and its learning history, the pages, the audiences. Spend goes straight to Meta with no markup. We're month to month, so the report has to keep earning the retainer.
Pricing
Meta and Instagram ads are included in retainers from $2,500 a month — scoped to your offer and budget on the discovery call.
- Month to month.
- Ad spend stays yours — paid straight to Meta, no markup.
- You own the ad account, the pixel, the audiences, and the pages.
Questions, answered.
How much do I need to spend on ads?
Your ad budget is yours — it goes straight to Meta from your own account, with no markup. The right starting number depends on your market and what a new customer is worth to you; you'll have it, alongside our fee, by the end of the discovery call.
Do I have to make the ads myself?
No. We write and build the creative — the copy, the images, the video concepts. When a campaign calls for a shot of you or your work, you get a short script ready to shoot on your phone, and we turn that footage into the ads. One afternoon of filming typically feeds weeks of creative.
Should I run Google Ads or Meta ads?
They do different jobs. Google captures people already searching for what you sell; Meta creates demand by putting your offer in front of people who fit your customer profile but weren't looking yet. Most businesses past a certain size end up wanting both — search to catch demand, Meta to build it. The discovery call sorts out which order makes sense for yours.
Can you guarantee results from Meta ads?
No — and nobody honest can, because performance depends on the auction, your offer, and your market, not just the management. What we control is the creative quality, the testing cadence, the tracking accuracy, and where the budget goes. The monthly report shows results in customers and cost per result, so you never have to take our word for it.
What happens to my account if we stop working together?
Nothing — it's yours. The ad account, the pixel and its history, the audiences, and the landing pages all stay with you. We work inside your account from day one specifically so there's nothing to hand back.
How much does Meta ads management cost?
It's included in Spec Social retainers, which start at $2,500 a month. The exact number depends on your ad budget and how much creative the campaigns need — you'll have it by the end of the discovery call.