Social Media / Social Advertising
When reach needs to be bought, not earned.
Organic social proves what people respond to. Paid social puts money behind it. We boost the posts that earned it, run full campaigns on Meta and TikTok, and retarget everyone who got close — all wired to tracking that reports in customers, not impressions.
What's included in Social Advertising
Paid amplification of proven posts
Most ad accounts guess at creative. Yours won't have to — the organic calendar is a constant test, and the posts that earn attention for free are the ones that deserve budget. We watch what's working in your feed and put spend behind winners while they're still warm.
What ships
- Weekly review of organic performance to pick boost candidates
- Boosted posts targeted properly — audience, placement, objective — not the blue button defaults
- Spend caps and rules agreed up front, adjusted as results come in
Meta and Instagram campaigns
Beyond boosting: structured campaigns in Ads Manager with the objective matched to the actual goal — reach for a new location, traffic for an offer, leads for the pipeline. Built with the audiences, placements, and exclusions that boosted posts can't touch.
What ships
- Campaign structure built around your goal, not a template
- Audience research: interests, lookalikes, and geographic targeting that fits your service area
- Ad copy and creative produced from your existing content engine
TikTok and short-form paid
TikTok rewards ads that don't look like ads — which is exactly what a working organic short-form pipeline produces. We run Spark Ads from your existing posts and native-style creative built for the format, with the same tracking discipline as everything else.
What ships
- Spark Ads from your best-performing organic videos
- Native-format ad creative scripted and edited in-house
- Frequency and fatigue monitoring so creative gets replaced before it burns out
Retargeting the warm audience
Everyone who watched your videos, engaged with your posts, or visited your site is a named audience you can advertise to again — usually the cheapest conversions in the whole account. We build those audiences from day one and run the follow-up ads that close them.
What ships
- Engagement and video-view audiences built across Meta and TikTok
- Website visitor retargeting wired through your pixel
- Follow-up creative sequenced by how warm the audience is
Tracking and creative testing
Tracking gets wired before the first dollar spends, and every ad runs against a second version — different hook, different opener, different offer framing. Budget follows results weekly, and the monthly report speaks in cost per lead and customers, never in impressions.
What ships
- Pixels, conversions, and events verified before launch
- Every ad tested against a variant — losers cut, winners scaled
- Monthly report in plain English: spend, leads, cost per result, what changes next
How it works
Wire and baseline
Pixels, conversion events, and audiences get set up and verified first — spending before tracking works is how budgets disappear quietly. We also baseline your organic performance so boost decisions start with evidence.
Launch with what's proven
First spend goes behind content that already earned attention organically, alongside any campaign your goal calls for. Everything launches with a variant so the account starts learning from day one.
Budget follows results
Weekly: winners get more, losers get cut, fatigued creative gets replaced from the content pipeline. Monthly: you see exactly what the spend bought, in customers and cost per result.
Why Spec Social for social advertising
Most businesses buy organic social and paid social from different vendors — so the ad account never learns anything from the feed. Here they're one engine: the calendar produces and tests creative continuously, and the ad budget goes to what already proved itself with real audiences instead of what looked good in a pitch deck.
We're also honest about the boundary. Boosting posts is not a growth strategy by itself, and we won't pretend it is. Social advertising builds audience and amplifies trust; when your goal is direct lead flow at scale, that's a structured campaign job — same roof, same tracking discipline, and we'll tell you which one your goal actually needs on the call.
Pricing
Social advertising is included in retainers from $2,500 a month — ad spend is separate and goes straight to the platforms, scoped on the discovery call.
- Month to month.
- Ad spend is yours, paid to the platforms — we never mark it up.
- You own the ad accounts, the audiences, and every report.
Questions, answered.
What's the difference between boosting a post and running ads?
Boosting puts quick money behind an existing post with limited targeting and objective options — fine for amplifying a proven winner. Ads Manager campaigns control the objective, audience, placement, and exclusions properly, which is what lead generation and retargeting actually require. We use both, each for what it's good at.
How is this different from your Meta Ads or TikTok Ads services?
Same platforms, same tracking discipline, different job. Social advertising grows your audience and amplifies content that's already working in your feed. The dedicated Meta and TikTok ad services run demand campaigns — offers, lead forms, landing pages — built for direct response. Most clients end up running both, and they share one report.
How much ad spend do I need?
Less than you'd think to start, because we begin with proven creative and warm audiences instead of cold guessing. The right number depends on your market, your service area, and your goal — you'll get a specific recommendation, not a range, on the discovery call.
Can you guarantee results from social ads?
No — and nobody honest can, because auctions, seasonality, and your market all move. What we control: tracking wired before spend, creative tested constantly, budget reallocated weekly toward what's working, and a report that shows you cost per result instead of asking you to trust us.
How fast do social ads work compared to organic?
Ads buy reach immediately — you'll see traffic and engagement within days of launch. Efficient results take a few weeks longer, because the account has to learn which audiences and creative convert. Organic builds the trust; paid buys the reach; together is where the math gets good.
How much does social advertising cost?
Management is included in Spec Social retainers, which start at $2,500 a month; ad spend is separate and goes directly to the platforms. The exact retainer depends on platforms and campaign scope — you'll have the number by the end of the discovery call.