Digital Advertising / TikTok Ads
TikTok ads that move product.
Your customers scroll — so that's where the ads go. We write the short-form scripts, run the campaigns, test the variations, and scale the ones that sell. When a shot needs you or your product, it takes minutes on a phone.
What's included in TikTok Ads
Campaigns built and run
We build the campaign in TikTok Ads Manager, set the targeting, manage the budget day to day, and keep it pointed at the people who buy. TikTok rewards ads that feel native to the feed and punishes ones that look like ads — so the management is as much creative judgment as it is budget mechanics.
What ships
- Campaign setup, targeting, and daily budget management
- Tracking wired before launch so every sale traces back to its ad
- Full visibility: what ran, what it cost, what it sold
Ad scripts written for you
Every ad starts as a written script — the hook, the lines, the shot list. When one needs you on camera, it's ready in minutes: read the lines, hold up the product, film it on a phone. Polished studio footage usually performs worse here than something real shot in your shop, which works in your favor.
What ships
- Short-form scripts with hooks, lines, and shot lists ready to film
- Phone-shootable direction — no crew, no studio, no production day
- Your raw footage edited, captioned, and turned into finished ads
Variations tested, winners scaled
Several versions of every ad go live — different hooks, different openings, different angles on the same product. The ones that sell get more budget; the ones that don't get cut. On TikTok creative burns out fast, so the pipeline of fresh variations never goes quiet.
What ships
- Every concept launched as multiple hook and opening variations
- Budget moved weekly toward the variations that produce sales
- A standing creative pipeline so winning ads always have a successor ready
Landing pages built for the click
The ad is half the job; the page it lands on closes it. We build pages that load fast, match the ad that sent the visitor, and point at one thing — the purchase or the booked appointment. New pages ship in days, or we plug into the site you already have.
What ships
- Fast, mobile-first landing pages matched to each campaign
- One conversion goal per page — buy or book, nothing competing with it
- Pages revised alongside the ads as test results come in
Retargeting the almost-buyers
Most people don't buy the first time they see you. Retargeting puts the next ad in front of the people who watched, tapped, or reached checkout and left — the warmest customers you have. Each segment gets creative built for where they stopped.
What ships
- Audiences segmented by behavior: watched, visited, added to cart, abandoned checkout
- Follow-up creative matched to each segment's last step
- Frequency managed so the follow-up reads as a reminder, not a chase
How it works
The call
Fifteen minutes. What you sell, who buys it, and what a customer is worth — enough to scope the campaign, the creative, and the starting budget.
The build
We write the scripts and their variations, build the campaign, wire the tracking, and set up the pages the clicks land on. Nothing goes live until you approve it.
On air
Ads run, variations get tested, winners get scaled, and fresh creative keeps entering the rotation. You see what ran, what it cost, and the number that matters: what it sold.
Why Spec Social for TikTok ads
TikTok is a creative-velocity game. Ads fatigue in days or weeks, and the accounts that win are the ones that can keep producing and testing new hooks without the cost ballooning. That's the engine we run: scripts, variations, edits, and replacements on a standing cadence, with budget following whatever the results crown — the same second-version discipline we apply to every ad on every platform.
We're also honest about fit before you spend a dollar. TikTok is exceptional for products and offers people can see and want on impulse; it's a longer road for some local services. On the discovery call we'll tell you plainly whether your budget works harder here or on Google and Meta first — even when that's the smaller engagement for us.
And as with every platform we run: the ad account is yours, spend goes straight to TikTok with no markup, and the report leads with sales, not views.
Pricing
TikTok ads management is included in retainers from $2,500 a month — scoped to your offer and creative volume on the discovery call.
- Month to month.
- Ad spend stays yours — paid straight to TikTok, no markup.
- You own the ad account, the footage, the edits, and the pages.
Questions, answered.
Do you film the videos?
The scripts, the hooks, and the shot lists are done for you — and the script tells you exactly what to shoot. The shots of you or your product are yours to film, almost always on a phone in minutes. One afternoon of footage typically feeds weeks of ads; we handle the editing, captions, and assembly.
Is TikTok right for my business?
Sometimes no — and we'll say so. Products people buy on impulse, visual services, and offers with broad appeal do best. Niche B2B and some local services usually get more from Google and Meta first. The discovery call settles it against your actual numbers, not the platform's pitch deck.
How does ad spend work?
Ad spend is separate and stays yours — it goes from your own account straight to TikTok, and you see exactly where every dollar goes. We manage the budget and move it toward what's selling. The right starting budget gets set on the call, scoped to your business.
Can you guarantee my ads will take off?
No — and on TikTok especially, anyone promising virality is selling you a lottery ticket. What we control is the inputs that make wins likely and repeatable: hook quality, testing volume, fast cuts on losers, and budget concentrated on what sells. The report shows it in revenue, not views.
How fast can campaigns launch?
Scripts and campaign builds are typically ready within the first weeks; once your footage is in, ads go live days later. Then the testing period starts — expect the first weeks on air to be about finding the winning hooks before the scaling happens.
How much do TikTok ads cost to run?
Management is included in Spec Social retainers, which start at $2,500 a month — ad spend is separate and goes straight to TikTok. The exact retainer depends on how much creative volume your campaigns need; you'll have the number by the end of the discovery call.