Med spas & aesthetics · Los Angeles
Paid ads that book med spa consults.
Google Ads and Instagram and Facebook campaigns for Los Angeles med spas, written to stay approved under aesthetics advertising rules and tracked through to the booked appointment. Run in your own ad accounts.
What you're up against
Clicks are not consults.
- 01Google keeps disapproving the ads that mention Botox, and nobody has explained why or rebuilt them so they run.
- 02Instagram leads cost a few dollars each and never pick up the phone, because the form asked for nothing and nobody followed up for two days.
- 03The monthly report shows clicks and "leads". It does not show how many consults were booked or which treatment they were for.
What we run for a med spa.
Google Search campaigns by treatment
Separate campaigns for injectables, laser, skin, and body, each pointed at its own page. Google restricts prescription drug names such as Botox in ad text, so the copy and the landing pages are written to stay approved while still matching what people search.
Instagram and Facebook ads
Creative that shows the result and the experience. Meta rejects ads that call out a viewer's flaws or imply an unrealistic outcome, so the hooks, the before-and-afters, and the targeting are built inside those rules from the first draft.
A landing page per offer
Someone who clicks an ad for a tox membership lands on a page about the tox membership, with the price, the provider, and booking on the page. Not the homepage.
Replies in minutes
Inquiries get a text back within minutes, including evenings and weekends, with real appointment times offered. Most leads book with whoever answers first.
Tracking to the appointment
Calls, forms, and online bookings are tied back to the campaign and the treatment. You see cost per booked consult, not cost per click.
Where the budget goes.
Search first
People typing a treatment and a neighborhood already want it. That demand exists whether you advertise or not, so it gets funded before anything else.
Social for what's new
Memberships, a new device, an event, a new injector. Instagram and Facebook are where you create interest that search can't, because nobody is searching for it yet.
Following up without the pixel
Google does not allow ads that follow people around based on health interests. Past visitors and patients are reached through Meta engagement audiences and your own email and text list instead.
Sized to open chair time
The budget is set by how many appointments you can actually take and which providers have room. When the book is full for a treatment, its spend comes down.
Questions, answered.
How much does med spa ad management cost?
Management starts at $2,500 a month, month to month. Ad spend is separate and is paid directly to Google and Meta from your own accounts, so you always see exactly where it went.
Can you advertise Botox on Google?
You can advertise the service. Google limits the use of prescription drug names in ads, so campaigns are built around terms like injectables and wrinkle treatments with pages written to match. Done this way they run without the constant disapprovals.
Who owns the ad accounts?
You do. The Google Ads account, the Meta ad account, the pixel, and the audiences are in your name. We're added as a manager and can be removed at any time.
Is there a minimum ad budget?
Not from us. On the call we look at your open capacity and what a new patient is worth to you, and recommend a starting budget from that.
How fast do paid ads work for a med spa?
Search campaigns can produce booked consults in the first weeks. Expect the first month to be about learning which treatments and areas convert, with costs coming down after that.
Do you make the ad creative?
Yes. We write the ads and produce the images and video, using footage of your space and providers wherever possible. You approve everything before it runs.
Let's fill the open slots.
A 30-minute call: what you offer, who books it, and exactly what we'd run. You'll have a price and a plan by the end.