Social Media / Social Media Management
Your accounts, active every week — without you running them.
A business that goes quiet on social doesn't look busy. It looks closed. We run the calendar, write the posts, and keep everything publishing on schedule across Instagram, Facebook, TikTok, and your Google Business Profile — you approve from your phone and get back to work.
What's included in Social Media Management
A content calendar that refills itself
The reason most business accounts go dark isn't a lack of ideas — it's that posting depends on somebody's week, and the week always wins. We plan a month of posts ahead, keep the whole calendar visible to you at a glance, and refill it before it runs out. Posting never waits on anyone remembering.
What ships
- A rolling month of posts planned and queued in advance
- Full calendar visibility — see what's coming, swap anything you want
- Automatic refill before the queue runs dry, every month
Posts written, built, and published
Every post arrives complete: the caption, the hashtags, and the visual, written in your voice and queued before the week starts. Instagram, Facebook, and TikTok run on a steady weekly rhythm — frequency scoped to your business, not a one-size template.
What ships
- Captions and post copy written to sound like you, not like an agency
- Visuals for every post — designed graphics or your own photos and footage
- Publishing handled across Instagram, Facebook, and TikTok
Google Business Profile on the same calendar
The profile customers see when they search your name is a social channel most businesses forget. Updates, offers, and photos go out there on the same calendar as everything else — so the first impression on Google stays as current as your feed.
What ships
- GBP updates, offers, and photo posts scheduled alongside your social posts
- Seasonal and promotional updates timed to what you're actually running
- A profile that signals open, active, and busy — to customers and to search
Approval from your phone
Nothing goes live until you say so. You see the full calendar before it publishes, approve posts from your phone in seconds, and change anything you don't like. The system is built so approval takes minutes a week — not another job on your plate.
What ships
- Every post reviewed and approved by you before it publishes
- Edits and swaps turned around before the scheduled date
- A standing voice doc we update as we learn what sounds right
Comments and DMs covered
Posting brings messages, and messages are where the sale happens. Comments get answered, questions get routed, and if you want every DM handled in seconds — day and night — the AI front desk extends the same coverage to your inboxes.
What ships
- Comment monitoring and responses on published posts
- Inquiries routed to you or your booking flow, not left on read
- Optional AI front desk coverage for around-the-clock DM response
A monthly report in plain English
Not a screenshot of follower counts. Each month you see what published, what people did about it — profile visits, saves, messages, calls, clicks to your site — and what we're changing next based on what worked.
What ships
- Monthly summary of everything published, by platform
- Engagement and action metrics that map to business, not vanity
- Next month's plan, adjusted from this month's results
How it works
The call and the voice
A discovery call covers what you sell, who buys it, and what your accounts should sound like. Then we write your first batch of posts to match how you actually talk to customers — and adjust until it reads like you wrote it.
First month built
A full month of posts goes onto the calendar within days, across every platform we're running. You review the whole thing, approve from your phone, and posting starts.
Every week after
Posts publish on schedule, the calendar refills before it empties, and the monthly report shows what moved. Consistency is the whole game on social — and consistency is exactly what a system delivers that willpower doesn't.
Why Spec Social for social media management
Social media doesn't fail because businesses run out of ideas. It fails because posting is the easiest job to skip when the real work gets busy — and every skipped week makes the account look a little more abandoned. We built the calendar to run without your willpower: planned ahead, refilled automatically, published on schedule whether your week cooperated or not.
Your social also doesn't live on an island here. The same team runs your search visibility, your ads, and your website — so a post that pulls comments can become an ad, a question people keep asking in DMs can become a page on your site, and your Google profile gets fed from the same calendar as your feed.
And we're honest about what social does. Organic social builds presence and trust — it makes people who find you choose you. It is rarely a lead faucet by itself; that's what advertising is for, and we'll tell you plainly when paid reach is the right next move instead of pretending more posts will do it.
Pricing
Social media management is included in retainers from $2,500 a month — platforms, cadence, and video scoped on the discovery call.
- Month to month.
- You approve every post before it publishes.
- You own your accounts and every post we create.
Questions, answered.
Which platforms do you manage?
Instagram, Facebook, TikTok, and your Google Business Profile are the core set, all running on one calendar. If your customers live somewhere else — LinkedIn for commercial work, for example — we scope it on the discovery call rather than spreading you thin across platforms that won't pay off.
Do I have to film videos or be on camera?
No. If video makes sense for your business, you get camera-ready scripts — what to say, how to open, when to stop — and reading one off your phone takes a few minutes. We edit, caption, and post the result. If you'd rather stay off camera, designed posts, your existing photos, and job-site footage carry the calendar fine.
Do I approve posts before they go out?
Yes — nothing goes live without your sign-off. You see the full calendar ahead of time, approve from your phone in seconds, and change anything before it publishes. After the first month or two the voice is dialed in and approval becomes a quick weekly glance.
How long until social media starts working?
The calendar is live within days — your accounts look active immediately, which matters because customers check your feed before they call. Audience growth and trust build over months of consistency. If you need leads this week, that's a job for advertising, and we'll say so on the call rather than overselling organic.
Will the posts actually sound like my business?
That's the first month's main job. We write from how you talk to customers — the phrases you use, the questions you answer every day — and adjust until you stop editing. The voice doc keeps it consistent from there, and you approve everything, so nothing off-key ever publishes.
How much does social media management cost?
It's included in Spec Social retainers, which start at $2,500 a month. The exact number depends on how many platforms, how often you post, and whether video is in the mix — you'll have it by the end of the discovery call.